Toyota Crown

The Crown returned to the US market for 2023 model year as the replacement for the discontinued Toyota Avalon. This is the 16th-generation global Crown — Toyota's flagship sedan in Japan since 1955, returning to the US after a 50-year absence (last sold here 1972). The 16th-gen Crown launches as a family of four body styles globally (Crossover, Sport, Sedan, Estate), but only the Crossover body comes to the US — a tall sedan / lifted-sedan hybrid with crossover proportions. Built on TNGA-K platform shared with Camry / Lexus ES / RAV4. Standard hybrid: 2.5L I4 + electric motors (236 hp combined, AWD-only). Hybrid Max: 2.4L turbo I4 + larger e-motors (340 hp / 400 lb-ft, 6-speed automatic rather than CVT, 5.7 sec 0-60). Built at Tsutsumi, Japan. Trims: XLE (base), Limited, Platinum (Hybrid Max only). 2025 added refreshed front fascia and updated infotainment. The Crown Signia wagon variant (separate lineage) launched 2024. Distinctive two-tone paint optional on Limited / Platinum. The Crown's lifted sedan silhouette is polarizing — neither a true sedan nor a true crossover. Sales modest in the US compared to Avalon's peak years. Outside the US, the Crown range now spans the lifted Crossover, sleek Sport coupe-SUV, traditional Sedan, and Crown Estate — fragmenting what used to be a single nameplate.